While many of them are legitimate products by recognised brands, others are volatile concoctions cooked up by in a back room somewhere, often with extremely harmful ingredients. The open reception of Blac Chyna in Lagos exposed a small fraction of a much bigger problem. Not many of us are blessed with perfect even skin. *A Nigerian beauty expert has addressed the criticism she has being hit with over a viral video of her extreme skin bleaching procedure. Ifu Ennada slams follower who advised her to stop bleaching her skin. A shocking 2018 AFP report revealed that African mothers had reached a point of bleaching their babies’ skin. Cee-C savagely blasts lady who accused her of skin bleaching. *A Nigerian beauty expert has addressed the criticism she has being hit with over a viral video of her extreme skin bleaching procedure. The moniker “White is Right” has shifted from a political ideology to a daily reality for many Africans. There is no more complete source for urban news than the Electronic Urban Report. She believes she owes no one an explanation because she simply provided the service that her client requested. In some countries the figure is higher: a staggering 77% of women in Nigeria, 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali use … The skin bleaching pandemic in Nigeria has been on an all time high in the last 10 years. Skin creams are by far the most popular form of bleaching. This cream does what it says, it lightens your skin, it doesn’t whiten … However, the gains of skin bleaching in a country like Nigeria where colourism is practiced, seems to outweigh the dire consequences. Former Presidents Obama, George W. Bush Address Violent Chaos at U.S.... Louisville Fires 2 White Officers Involved in Breonna Taylor Deadly Raid. … Marion Ramsey: ‘Police Academy’ Actress with the Soft-spoken Voice Dies At... Shopify Deactivates Trump’s Online Stores, Facebook Bans President ‘Indefinitely’. The oppression of Africans during the European colonial era, particularly apartheid in South Africa, still has a negative hold on the continent. Mase Named Pastor At Gathering Oasis Church in Atlanta, 62 Points! Major cosmetic brands have a role to play in how certain skin colours are represented in the media. 8 Nigerian celebs accused of skin bleaching after 10 years challenge. The woman doing the peeling, identified as Fareedah, says: “As you can see, it’s very fast. Many women have identified that the primary motivation behind this is status, privilege, and meeting society's standard of beauty. And the topic of skin bleaching becomes a prevalent thread in the story. The World Health Organisation (WHO) published a report in 2011 estimating that 77% of Nigerian women use skin lightening products regularly. In Nigeria, being fair gave you access to “hot bachelors” and a lifestyle that only light-skinned women could enjoy, so many women bleached their skin, damaging it irreparably. Alongside effective regulation strategies, there is an urgent need for an attitudinal shift through public enlightenment and the eradication of deceptive advertising. In many parts of the black community, being light-skinned is a sign of beauty, superiority and socio-economic status. The water changes color the more the skin is removed by a, The woman doing the peeling, identified as, Skin lightening is popular in South Asia and the Middle East, and Africa is experiencing a “massive trend of increased use (of skin bleaching), particularly in teenagers and young adults,”, THE CULTURECALENDAR: WHAT'S NEW & BLACK ON TV, First Look! Due to the high-risk nature of skin bleaching which has been known to cause skin cancer, kidney failure and many other health issues, one would assume that people would steer clear. The other women that Naya interviews as she travels through Nigeria are raw, candid, and open as well. However, many healthcare problems in … The deep-rooted nature of Nigeria's skin bleaching culture means that there is a very little chance of completely reversing the practice anytime soon. Skin bleaching involves using creams which contains chemical products that are capable of whitening the skin. The global market for skin lightening products is growing and is estimated to reach $20 billion by the end of the year, driven by strong demand among men and women across Africa, Asia, and the Middle East. In Lagos, the skin lightening market has found a permanent home. "INSTANT WHITENING WASH" INDEED! | Skin Bleaching in Nigeria In fact, bleaching products are reportedly the fourth most sought-after household item by African women, alongside essentials like soap, milk, and tea. Nigeria has the world’s highest percentage of women using skin lightening agents in the quest for “beauty”. We previously reported… Twitter … The open reception of Blac Chyna in Lagos exposed a small fraction of a much bigger problem. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without written permission from Stears Business. This clampdown should also involve the media and entertainment industry. Countries like Togo, South Africa, and Senegal are not lagging too far behind. The horror is that we do not know what these things do in high concentrations over time in the body,” he added. Nigerian spars and skin whitening centers are taking skin bleaching to a dangerous level with the introduction of deadly instant peeling and whitening products with … If people were adequately informed about the repercussions of their actions, they might reconsider them. Blac Chyna's arrival aside, Nigeria is one of the largest markets for bleaching products. Most Nigerians don’t bleach. One of the best body creams for fair skin in Nigeria called the Bismid Skin Whitening Cream is the type of a cream produced by the cosmetics companies that give an immediate result on the brightening of the skin and whitening it for the fair complexioned skins. The arrival of an American reality TV star to launch her skin-lightening line in Lagos stirred up some controversy in the recent weeks, as people debated how harmful skin-bleaching is and if it's appropriate for celebrities to promote such products. This is in comparison with 59% in Togo, 35% in South Africa, and 27% in Senegal. However, more attention should be paid to regulating the cosmetics industry. Africa's history of colonisation heavily impacted individual and societal perceptions of beauty. Product prices range from as little as ₦5,000 to as high as ₦150,000, depending on the brand and method of application. The amount of people who use skin lightening products is quite alarming in a country where the minimum wage is only ₦18,000. MOST READ TODAY. According to the statistics recently published by WHO, 77% of Nigerian women bleach, followed by Togo with 59% while South Africa with 35%; and Mali at 25%. How consumption determines the economic impact of pandemics. Fareedah has also threatened to release screenshots of the individuals sending her disrespectful private messages on social media. I’m glad this is being talked about because every 5 seconds there is a bleaching advert on these Instagram pages. The skin peels off immediately and you get whitening immediately.”, OTHER NEWS YOU MIGHT HAVE MISSED: First Look! You can see now it’s peeling off and this is December period, it’s very, very effective. The discoloration is been decreased when the Bismid Skin Whitening Cream is applied. Stears Business content using our sharing buttons. (@BraQuaye_Gh) November 25, 2019, According to Fareedah, her direct messaging on Instagram has been flooded with hate and comments questioning her skills as a so-called “skincare specialist.”. The market for skin-lightening creams in Nigeria is big — according to a 2011 report by the World Health Organization, 77 percent of Nigerian women use skin … Also, most Nigerians across all ethnicities are dark skin and brown skin. Skin bleaching in Nigeria: The current obsession of Nigerians. Which is why today we will tell you about the best lightening cream in Nigeria that you can make yourself. Just last year, the popular cosmetic brand Nivea was publicly chastised for putting out an ad that fostered the "fairer is better" agenda. Can you see this? ABUJA, NIGERIA - According to one estimate, more than 70 million people in Nigeria use skin-lightening products regularly, making Africa's most populous country the capital for skin bleaching. Nollywood actor Benson Okonkwo is highly favoured in this list since he is the only proud male to show off his dark elbow and knuckles, Bleaching cream is definitely the greatest. Nigeria is number one on the list of African countries whose women bleach their skin. You have entered an incorrect email address! Khanyi Mbau ’s followers are questioning the actresses’ reality star-daughter; Khanz skin completion!. *Candace Owens is making headlines once again for her controversial remarks. Skin lightening/toning/bleaching is not new to … Skin bleaching products have become one of the most procured cosmetics in Nigeria as the government have only done little to curb its unregulated sales. Money is clearly being made here, but it is not an excuse to ignore the requirement for public education on the issue of colourism and the consequences of the skin lightening process. Creams with too much hydroquinone of more than 2% may harm your skin. There is a high possibility of allergic reactions resulting from both chemical bleaching agents and natural ingredients as well. The cheap, illegal products that they used gave them a sore, pinkish complexion rather than the desirable caramel colour that most of them yearned for. Dr Harvey Olufunmilayo is a Nigerian doctor training in Britain as an NHS GP, who says he's seen first-hand how some skin-bleaching products "can be … Unfortunately, while therapeutic specialists caution of an up and coming increment in various skin cancer cases among opposite symptoms, numerous clients state it … Lagos, Nigeria – After carefully washing her … Nigeria’s Dr Isima Sobande … While there is no substantial data on the use of skin lightening products around the world, a World Health Organization report claims that 77 percent of Nigerian women use them on a regular basis. Meanwhile, here is what some folks on the street in Nigeria had to say about skin bleaching: Save my name, email, and website in this browser for the next time I comment. Skin-lightening products are not effectively regulated in Nigeria. All rights reserved. There have been several cases of people being unable to recognize old time friends because of the palpable change in their skin coulours due to bleaching. To grasp the extent of Nigeria’s skin lightening obsession, we must understand why a significant part of the population feels the need to alter their natural complexion. Individuals discount the … Copyright Stears News Limited 2021. Most skin-lighteners work by pealing away layers of the skin until the dermis, the most sensitive layer of the skin, is revealed. It works just for 30,000 naira. Togo came second with 59 percent and Senegal third with 27 […] Fair & Brite Lightening Cream. However, more attention should be paid to regulating the cosmetics industry. Other accompanying factors contributing to the high prevalence of this dangerous practice include media representation and the lack of public education. They are available everywhere in various forms, from roadside vendors to high-end stores. Most of us have dark spots, scars, discolorations and other blemishes that we want to get rid of. In the long term, the Nigerian government should look to push public awareness campaigns and educate Nigerians on the adverse effects of skin-bleaching. However, every bleaching cream, or a lightening cream sold in the stores is full of chemicals. According to the World Health Organisation (WHO), 77% of women in Nigeria use skin lightening products, the world's highest percentage. Copyright © Stears News Limited 2021 All rights reserved. Actress and reality star of Mbau Reloaded, Always Rise reality show; Khanyi Mbau recently uploaded an image of herself alongside her daughter; Khanz which raised eyebrows on social media. Tragically—skin dying—this quiet pandemic, which has stayed with us and has eaten profound into the texture of pretty much every family is disregarded. The skin bleaching epidemic in Nigeria: issues, treatment and self care. Although men bleach their skin too, it is predominantly done by women. While ensuring that products are safe, there is a bigger question of changing the culture. Skin bleaching refers to the use of products to lighten dark areas of the skin … Some skin lightening products contain steroids that may make your skin prone to infections and skin conditions such as acne. Skin lightening is popular in South Asia and the Middle East, and Africa is experiencing a “massive trend of increased use (of skin bleaching), particularly in teenagers and young adults,” said Lester Davids, a physiology professor at the University of Pretoria in South Africa. The industry is so huge that it adequately caters to individuals of different social class. In Nigeria, colloquial terms like yellow paw paw and lightie—an international term—have been coined to refer to those with fairer skin, a compliment that opens up a wide range of privileges and opportunities for the recipient. 12 DEC 2018. EUR Visits Set of BET’s New Series ‘Games People... ‘Amazing Grace’: A Tribute to Aretha Franklin at Pan... Presidential Candidate Senator Kamala Harris Makes Announcement with Still... Catch the New JJ Abrams Horror Film ‘Overlord’ in... Mo’Kelly and Roland Martin’s #Unfiltered Look at America (AUDIO), Mo’Kelly Pays Tribute to Aretha Franklin in Song (AUDIO). She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman. Fair&White is one of the best skin care brands available in Nigeria, and their Miss White lotion for dark skin doesn’t… * In extreme cases of skin bleaching, the skin can become multi-coloured and marred with inflammation or scarring. Octavia Spencer ‘Truth Be Told’ (Watch), They have arrived…Bleaching 2.0 pic.twitter.com/Y5wZH4SFC6, — Braquaye_gh? You may only share We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. Octavia Spencer ‘Truth Be Told’ (Watch), Brazil’s President Claims Leonardo DiCaprio Funded Group Responsible for Amazon Rainforest Fires, The Pulse of Entertainment: L’Oreal Paris Selects Raja Marhaba as its 2019 ‘Woman of Worth Honoree’. That said, if you take a stroll down the cosmetics section of any Nigerian market or superstore, there is a high chance you will come across a variety of skin lightening products ranging from soaps, creams, and serums. ECONOMY - However, there are more than enough who do. These brands have a responsibility to change the false narrative that has been entrenched in the minds of many and reinforce the fact that "Black is beautiful". *As the #BlackLivesMatter movement grows stronger, the push for... *A leading fast-food chain recently introduced a meatless burger... *April 2019 get your girls and your wine ready... *Sure “Aretha Franklin” may be a household name, but... *On the day that California Senator Kamala Harris announces... *The weekend is officially here and if you haven’t... *September 4th marks the launch of the highly-anticipated daily... *There is no better way to celebrate the life... We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. The result is instant. WHO WE AREThe news you want – unfiltered.The Electronic Urban Report/EUR puts the most buzz worthy African American news at your fingertips. In her latest comments, she claimed that “Black” categories on Netflix and food... *Mase is returning to the pulpit as the New York rapper is named the new pastor of Atlanta’s Gathering Oasis Church as of Sunday... *Sports fans around the world are celebrating Steph Curry after the NBA star scored big during Sunday night’s game against the Portland Trailblazers. Stears Business is regulated by its editorial guidelines & policies. A recent World Health Organisation report has revealed that Nigerian women are the biggest users of skin-lightening products. And, unsurprisingly, the exposure to popular western culture has also led to a demand for more expensive foreign products and consequently led to higher prices. Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. The study revealed that 77 percent of women bleach their skin. 20-year-old Lady Declared Missing After She Allegedly Went To Visit Pastor Lover On Christmas Day; Skin Bleaching is the practice of using chemicals to lighten the shade of one’s skin by suppressing the production of melanin. Government bans on harsh bleaching ingredients have only resulted in a thriving black market in countries such as Ghana, Ivory Coast and Nigeria. “The older generation used creams — the new generation uses pills and injectables. ‘Global Communicator’ July Social Justice Issue Features Areva Martin,... Steven Ivory: Jagger Has Moves and Other Annoying Myths. It is hard to believe how far it is from the truth in terms of the reality of skin lightening without side effects. In Africa, Nigeria is the largest consumer of skin lightening products. Skin lightening products are unbelievably popular in Nigeria. COPYRIGHT 2020 EURweb.com/Rabercom Enterprises. Rep. Ilhan Omar Calls on Congress to Impeach Trump After ‘Stop... Candace Owens Defines Black Categories on Netflix and Uber Eats As ‘Segregation’, Rapper Turnt Preacher is Back! The water changes color the more the skin is removed by a skin bleaching chemical. The deep-rooted nature of Nigeria's skin bleaching culture means that there is a very little chance of completely reversing the practice anytime soon. Steph Curry Scores Career High in Golden State Victory Over Trailblazers, Ahmaud Arbery Murder Suspects Request That He Not be Referred to As ‘Victim’ During Trial, 3 Months After Giving Birth Nicki Minaj Shares Pics of Her Baby Boy: ‘Papa Bear’. Seems to outweigh the dire consequences 2.0 pic.twitter.com/Y5wZH4SFC6, — Braquaye_gh removed by a skin bleaching becomes a thread. Sensitive layer of the skin until the dermis, the skin, is revealed Christmas ;... For Urban news than the Electronic Urban report controversial remarks practice anytime.... 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